
Visual Identity for the Visually Impaired
As part of the development for an intelligent kettle for people with visual impairment, this logo was designed in high contrast.
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As part of the development for an intelligent kettle for people with visual impairment, this logo was designed in high contrast.
Back in 2001, when tables still ruled, Tobytech approached me to release a teaser site for a viral marketing campaign which hinted at just enough information to be interesting, but remained vague enough to not give the game away. …

A large proportion of the world has trouble seeing, or trouble moving. Boiling hot water, Mains electricity, Manual operation … Kettles are hardly the safest or easiest to use items. Enter the sense kettle. Self filling, self pouring, easy to operate and designed specifically for people who are blind. …

Commissioned brand for a new start-up who specialise in eco-friendly underwater propulsion systems. It needed a rugged, durable and bold logo as well as a defining and unifying brand.
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