Lexus Interactive Film Game

A high octane car chase movie that adapts it’s plot to feature the user as the co-driver! Released as part of a promotional campaign, this engaging video which is tailor made for you, features your photograph, your voice and your interactions, can be saved and shared on Facebook and Twitter.

May 2010′s  FWA Site of the month : The Dark Ride is a fun interactive commercial for Lexus Cars developed by the award winning Stink Digital. Working closely with the Lexus Producers and Directors and a team of 5 Flash Developers, the Dark Ride is a promotional campaign for an upcoming car. Using Hollywood actors and directors, Lexus created a series of videos that form paths throughout the story, where each user selects the outcome. Using Flash for its amazing multimedia tools, the user themselves feature in the movie by using photographs taken from the webcam, the user’s mugshot is displayed alongside the driver – even during the interactive perspective parts. Lots of little niceties are featured in the back end for this project, from using face detection algorithms on the web cam to recording user audio to the Red5 database. The most amazing part of the whole project in my mind is the fact that the whole movie of the car is computer rendered – not even a prototype existed for us to film!

Experience the “Dark Ride”

FWA : Site of the Year Readers Choice 2010

A Banner leaderboard for Max Factor.

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